One – The Reformer

Universally Critical Perfectionists


Ones are conscientious and ethical with a strong sense of right and wrong. They are principled, purposeful and self-controlled. Ones are afraid of making mistakes. Well organized and orderly, they try to maintain high standards. Their basic desire is to be good, have integrity and to be balanced. Ones want to improve the world and reduce the disorder they see in their environment. They are strict with themselves with the goal being perfection. They have strong personal convictions. Ones are idealists and often feel it is up to them to improve everything including those close to them. Everything must be consistent with their ideals. Ones live with a very powerful internal critic. They avoid losing self control and being wrong. They have learned to gain worthiness and love by being good. Ones spend a lot of time thinking about the consequences of their actions. They can be perceived as rigid, although this is not how they experience themselves. Ones can be impersonal, puritanical, emotionally constricted, keeping their feelings and impulses in check. They are often workaholics. In addition, they are chronic worriers and are sensitive to criticism. Personal needs and desires are often suppressed. The ones have a tendency to think there is only one right way to think or behave. They want to be appreciated and loved for the good work they do and for their moral fiber. They love routine. Ones experience being critical as an act of love and believe they say things for your own good.



At their best, ones are wise, discerning, realistic and noble. They are organized, punctual and orderly. They strive for perfection and feel responsible. The ones have a high level of integrity and concern for improvement. They are industrious and responsible. Ones will work endlessly on a project, making sure that everything is perfect.


The difficulty for a one comes from the power of the relentless inner critic in determining self-worth and dictating life. They become disappointed with themselves and others when expectations are not met.


Key Motivators

Ones want to be right, to strive to improve everything, to be consistent with their ideals and to be beyond criticism so as not to be judged by anyone.


Famous Examples

Mahatma Gandhi,  Al Gore, Martha Stewart, Ralph Nader, Harrison Ford, Jane Fonda, Meryl Streep, George Harrison,  Jerry Brown, Judge Judy, Martin Luther, Tom Brokaw.


Typical Things Spoken by a One

“What’s wrong with this picture?”

“That’s just not right.”

“What’s wrong with these people?”

“It’s the right thing to do.”